I’ve been in the art business for many long years. One of the common denominators for successful artists is relentless effort on all fronts. You cannot hide in your studio and succeed. You have to keep painting and marketing whether the market is good or poor.
Many artists only work at marketing or funding initiatives when they are selling well. I think the time to market is when you are not. If your sales are flat, invest in your communication, use your mailing list and social networks to get word out about yourself when sales are slow. Don’t give up. Diversify your painting techniques and subjects to reach a wider audience. Take on commission work if your work is appropriate and change your sizes and price points to include a wider collector base.
Make friends with non-artists. Too many artists spend all of their social time with other artists. Too many artists invest their resources in contests and marketing that appeal to artists, not collectors. Artists are fun to know, but collectors and friends help you pay the bills and remain solvent. Most of the people I spend time with are collectors and friends. They add diversity to my life and new ideas. If you are not selling, find new outlets. Learn new techniques. Keep your work fresh and new. Don’t be afraid of change.
Country painters have a wonderful life……
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