Paths for Artists

 There are several paths to success for artists. Many don't understand that there are multiple choices. 

Path 1

I started out with the typical after art school path. I patiently built my credentials, met the right people, did competitive shows, joined all of the right national organizations, became a listed artist, showed in invitational museum exhibits, and so forth. My goal was to become a regionally known artist first, then hopefully on to a national level artist.  The ladder was tall and there were many who tried to climb over. 

I woke up one day with an epiphany. I was tired of the stress, the politics, the oneupmanship, the expectations of others, the fear of failure and fear of marginalization. I knew many unhappy painters who were sick of that path as well, but who were afraid to leave it. I also knew painters who thrived in that competitive, cutthroat environment. 

 Path 2

The Non competitive painter. I switched to this path, after my epiphany. I came to the realization that I didn't have to live in the world of being the best known or best painter. In fact I could be a nobody and love my job. I am quite successful as a non competitive painter and a country bumpkin.  I don't do national shows. I don't enter contests, I rarely go to art openings, I don't do paint outs and I don't hang out with the so called "art elite" anymore. The cool people I know are kind, authentic, and wonderful! Most of them have not set foot in an art  gallery. They are farmers, business people and lovers of the natural world. 

 Path 3

The commission artist. This is a good path for those who like a steady reliable way to make money. It takes time to build up a following and patience to deal with a demanding clientele. Marketing is very specific for this niche, but not always. Some commission artists are lucky right away and build steady clients. Word of mouth is a good tool for commission artists. 

 Path 4

Now the online business model for artists is becoming viable. We no longer have to depend on galleries, festivals or live events to sell art. I know artists who only market and sell online. They are savvy at social marketing and get their work out in front of huge audiences, having no real art credentials, because their followers don't care about their training. There are lots of sub paths to an art career, including retirees who decide to be artists and unfortunately undercharge for their work because they don't need to make money.  The paths meander here and there, but there is a path for all of us, both in elite and low places. 

 

Country painters follow the path that makes them happy…..