Ethics of Selling

 I’ve been thinking about the way we do or should sell art. It can be a touchy topic. I think there are some unspoken ethics about selling art:

 Don't talk to someone else’s studio guests and try to sell your own art while visiting. I have actually had this happen to me and it is quite awkward and uncomfortable. 

 Don't sell your work in front of competing artists if you can avoid it. Find a more private situation to interact with your patron if possible. 

 Don't try to steal patrons away from artists at exhibit openings. I have seen this countless times at paint outs and exhibits. Some artists will blatantly stand in front of another's work and direct patrons to their work instead. Some will actually cut into conversations between patrons and artists to distract patrons away from the artist's work they were viewing.  Some actually remove sold signs from an artist's wall and place them on their own wall. Some artists go around the gallery and count the number of sales each artist makes. Then they brag to collectors that they sold more than others. Add cold calling to this as well. Do not call other artists' patrons and try to steal collectors. Some artists show up to another artist’s exhibit to hand out their own business cards. 

 Don't bad mouth other artists to potential patrons. The opportunity presents itself quite frequently. Sometimes potential collectors will ask what you think of another artist and their work? Resist the temptation to speak your mind. There are exceptions. If you feel another artist is unethical or about to use an innocent person, it gives you something to consider and there may be a third party you should discuss the situation with and obtain advice. In most circumstances, say nothing. Better to say you don't know much about the artist's work than to insult them. 

 Be helpful. I will often send collectors to an artist who specializes in subjects that don't interest me. You will be appreciated by other artists who will do the same for you. Be generous when you can. 

 Don't bad mouth other artists to galleries. This is a disgraceful habit and yes, I actually know an artist who did this to another, well respected painter. It caused great damage to the innocent artist's relationship with his gallery dealer. 

 Don't be cliquish. I know far too many painters who are like high school cheerleaders. These groups form to promote their own agendas and egos. Exclusivity is clearly part of their goal. The funny thing is that the best painters I know are not a part of this. They are generous, kind and always willing to share.

 Worry about your own plan, not anyone else's. There is room for all kinds of art and everyone can sell their work in an ethical manner. 

 Be kind and thoughtful to your collectors and they will care equally for you. We must overcome the obstacles in our path to success without walking on our competitors' backs. We don't need to abuse other artists to succeed in selling our own work. 

Country artists have to play fair…… www.lindablondheim.com