One of the most important things and artist must do, is to periodically analyze their activities and to be aware of changes in their career. Many artists get into a rote pattern of doing what they have done before just because that is what they always do. I see this very frequently.
I constantly think about an event and evaluate its potential for me for sales and marketing. Am I really getting anything out of it besides a few hours of fun? Is the event wearing on my body, my time and resources without return on investment? Am I doing an event because all of the "brand name" artists are going to be there rather than because it really helps me in some way? Does this event take me away from my own market, my studio time, and cost money instead of creating ROI?
Many artists use the excuse that events are fun, so are worth the cost and time management issues. Frankly, I can have fun with a real vacation without the stress of working through a paint out or other event. Why not spend a few hundred dollars to go on a real vacation, where you are free to enjoy all of the fun?
Every artist has to go their own path to success. I'm not suggesting that everyone should analyze the ROI for their time. I am a business woman, not just an artist, so my time must be used wisely as often as possible.
Country painters have a wonderful life…..
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